NCC PSA campaign, “Your Baby Communicates” – wins award! November 2, 2018

The NCC PSA campaign “Your Baby Communicates”, has received an award for being rated in the top 30% of all PSAs in 2017 (as reported by Nielsen Media Research).

This PSA campaign was expected to generate 100 impressions, as of September 30th we have exceed expectations at more than 105 million viewer impressions. With 3 months to go, we are well on our way to a Top 10 Award for 2018!

The message: While the mother can talk to her health care team, Electronic Fetal Monitoring is the voice of the baby. Your baby communicates, and your certified EFM healthcare team understands, because they all speak the same language.

If you have not yet seen it on live TV - click the links below.
[PSA on] [YouTube Link]

NCC created the “Your Baby Communicates” PSA to highlight the advantages of certification in Electronic Fetal Monitoring. Describing how healthcare professionals who are nationally certified in EFM understand what the baby is communicating by using their specialty knowledge to assess the fetal condition - especially during labor. They work effectively as a team, using a systematic approach to identify and manage clinical situations, caring for two patients at one time.

Having Electronic Fetal Monitoring certification from NCC promotes effective communication and collaboration amongst the different roles team members may have.
-- David McLean, MD, MPH, FACOG, C-EFM
   Member, NCC Board of Directors

NCC is the only nationally accredited certification available for Electronic Fetal Monitoring. In addition to the over 25,000 nationally certified EFM professionals, there are over 92,000 NCC certified health care professionals in the obstetric, neonatal and women's health care specialties. NCC supports the commitment and expertise of certified healthcare professionals and has engaged in several public awareness campaigns to bring much deserved recognition to professional certification. (

Please use the YouTube link to share this PSA on your website or via social media. If you would like a broadcast quality copy of “Your Baby Communicates”, email with your request.