Announcing new PSA Campaign - “Trained to be Different” July 20, 2020

The National Certification Corporation (NCC) and The Pediatric Nursing Certification Board (PNCB) are pleased to announce their public service campaign, “Trained to be Different”. This PSA was released nationally and will be playing on both broadcast TV and cable. We hope that you see it on live TV, but if not... you can see it here! 

Most people have seen nurse practitioners in primary care settings – as part of an outpatient practice or in retail or convenient care clinics. And most parents do not know that pediatric and neonatal nurse practitioners have graduate level education specific to critically ill newborns and children.

“Trained to be Different” was created to inform and reassure parents and families that there is information, support, and guidance for them, and specialized health care providers for their extremely ill and vulnerable children.

Its message: If your child ever needs intensive care, acute care pediatric and neonatal nurse practitioners will give you the information and support you need to make the best decisions for your child, while providing the critical care your child needs.

NCC supports the commitment and expertise of certified healthcare professionals and have engaged in several public awareness campaigns to bring much deserved recognition to professional certification. (

Distribution for our national PSA campaign “Trained to be Different” will include broadcast and cable TV along with CNN Airport Network in major designated market areas across the country and is expected to generate over 100 million impressions.

Click here for complete press release and our message to parents and families.

Filmed prior to the 2020 pandemic, we are grateful to the families and staff at Ann & Robert H. Lurie Children’s Hospital, Chicago, IL and Prisma Health Children’s Hospital, Columbia, SC for allowing us to film their day.